Our story

A B O U T

I. T O R E H E I M is a Swedish yoga lifestyle brand, Created by Irene Toreheim with the goal to spread yoga, in all its forms to more people around the world.

I D E A

I. T O R E H E I M wants to offer the whole family a yoga collection that connects but still separates the father, mother and children’s different needs in detail and function.

I. T O R E H E I M want to combine the balance between structure and design to coexist together with a Scandinavian appearance and symmetry.

Every collection drop has its own color.

Irene Toreheim, founder and creator of I. T O R E H E I M´s idea is not to come with trendy new styles every year, her Idea is to come with a sophisticated design made to last for a long time, both in quality and style.

All styles are carefully drawn so the strong details and fitting meets in perfect symbiosis and can be used with styles from the previous drop.

Yes, I. T O R E H E I M work with drops, not the usual season releases.

This is her way of changing the behavior when it comes to the commercial industry.

This is her way of adding a new way to think in the sustainability approach and discussion.

 

V I S I O N

To manage and feel- good change, we need to balance the physical, emotional, and spiritual paths within our self.

Every drop has its own story,

“It’s not just a collection, it’s my way to spread a message.”

 

G O A L

We think, you need to take care of yourself first before being able to take care of others.

We have the goal to exercise consciousness at all stages of our internal and external journeys.

I. T O R E H E I M wants to create a community were people always can feel accepted and find their true self’s and their special gifts.

 

V A L U E S

Courage, Confident, Curiosity and a little bit of childishness