IDEA
I. T O R E H E I M wants to offer the whole family a yoga collection that connects but still separates the father, mother and children’s different needs in detail and function.
I. T O R E H E I M want to combine the balance between structure and design to coexist together with a Scandinavian appearance and symmetry.
Every collection drop has its own color.
V I S I O N
To manage and feel- good change, we need to balance the physical, emotional, and spiritual paths within our self.
G O A L
I think, you need to take care of yourself first before being able to take care of others.
I have the goal to exercise consciousness at all stages of our internal and external journeys.
I want to create a community were people always can feel accepted and find their true self’s and their special gifts.
V A L U E S
Courage, Confident, Curiosity and a little bit of childishness
IRENE TOREHEIM
The founder and creator of I. T O R E H E I M´s idea is not to come with trendy new styles every year, her Idea is to come with a sophisticated design made to last for a long time, both in quality and style.
All styles are carefully drawn so the strong details and fitting meets in perfect symbiosis and can be used with styles from the previous drop.
Yes, I. T O R E H E I M work with drops, not the usual season releases.
This is her way of changing the behavior when it comes to the commercial industry.
This is her way of adding a new way to think in the sustainability approach and discussion.
Irene was also awarded the prize as new entrepreneur of the year by the entrepreneurs in Öresund and the new entrepreneur center in Lomma 2020.
She also talked about her idea in a lecture which she hopes can inspire others to dare to trust the process and challenge themselves not to let the dream stop in the tank due to fear of possible failure.
Because one thing is for sure, if you don't try, you'll never know.