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I. T O R E H E I M wants to promote yoga in all possible ways because we know yoga is a life changer and a chance for people to become what they want and who they can be.

Because Yoga makes you see your own capacity, makes you acknowledge the capacity that you empower. 

We will do this together with my well- chosen brand ambassadors that we believe can reach people in special ways, in their own way, by being genuine, without effort and with the yoga mindset as a base.

People that empowers the balace between

Strong and Vulnerable

Human and Spirit

And whom is a leader without taking the lead

Annika Jankell

Hanna Persson

Susie Moonan

Åsa Jones

Cornelia Gräsman

Emma Hall

Jordan Lydia

Therese Åkesson

Do you want to become a ambassador?

To better understand our past, so we can build a new future

We need to agnolish our foundations

What foundations do we have?

What foundations do we want to build? 

What Foundations supports us and what pieces are missing for us to be even more stable and grounded in life and in ourself?

Grounding ourselves is a known phrase in Yoga community, especially when it comes to the asanas, the poses.

If you are not always practicing your grounding first, with hands or feet placed connected to the floor,

if you are not creating the roots, you can’t move up nor keep your balance.

The collection contains styles that creates the core in your yoga wardrobe

Styles you can always come back to and ground yourself in

Styles with the ultimate shape and comfort

The fundamental styles are all in black

This is the foundation and core of I. T O R E H E I M´s brand and collections